3) Bad writing leads to misunderstanding
Bad writing lies at the heart of so much misunderstanding in the business world. It could be you choose an ambiguous word, or even the wrong word, and then wonder why the person who works for you doesn’t do what you want them to.
It could be imprecise grammar that means a prospective customer misses the key point of your sales pitch. Or it could be an ill-considered structure that means your boss never gets to the end of your report and so fails to notice the good work you’ve done.
There are so many ways that bad writing can damage not only your business relationships, but also your business revenues. I firmly believe that good business writing is all about clarity of communication. It is about avoiding ambiguity.
The fundamental point is that good business writing is all about good business. Be clear, be accurate, be direct and you will reap the benefits.