7 Reasons Why Good Business Writing Matters: No.6

1) Writing poorly is rude to your readers

2) Bad writing makes you look bad

3) Bad writing leads to misunderstanding

4) Writing well saves everyone’s time

5) Writing well can give full expression to your great ideas

6)   The process of improving your writing forces you to clarify your ideas

Good writing is not only a result of clear thinking; it is also a cause of it. The process of writing forces you to plan and structure your thoughts, to clarify exactly what you mean, and to make your case in a logical and persuasive way.

Very often when I’m writing an article or a report I will change my opinion on the subject during the writing. You might expect this would happen during the research – that I would read around the subject, speak to experts, and then form an opinion – but that’s not always the case. In fact very often I find that where I do form an opinion at that stage, once I start writing I find all sorts of holes in my argument.

Pushing half-baked opinions and viewpoints through the white heat of the writing process can cut out our lazy assumptions, it can make us rigorously question our beliefs, and it can drive us to nail down exactly what we want to write. The outcome is that when we do write it, we are much more confident and vastly more compelling.

Sometimes the result of this process is that I discover I don’t have anything worth writing. I find out that my view on the subject is either hackneyed or ill-informed. In those cases I stop writing on the subject. At least it’s me who finds that out, not my readers.