7) Good writing makes you look good
Write well and you can get away with a multitude of other failings. If I’m totally honest I would say that throughout my life I’ve been able to get away with being lazy, incompetent and on more than one occasion quite frankly dissolute, simply because I can write well.
People are impressed by the ability to put words together in the right order. It happens with oratory (just ask Tony Blair) and it happens with the written word. It comes back to the point that business is all about personal relations and if you can express yourself eloquently people are more likely to read what you have written, to accept your opinions and ultimately to warm to you.
It certainly helps if you can back up your words with rigorous research, incisive analysis and genuine expertise – just as it’s usually best to remain sober when writing – but it’s not altogether necessary. The power of writing is such that it is enough, on its own, to make you look good.