This post is part of my series on business writing. In the last post I concluded by saying that over the 15 or so years I’ve been in the business world I’ve identified five types of non-writer. Of course everyone has their own personal view on writing, on how relevant it is to them and their work, but these five types seem to crop up very frequently, and be responsible for a lot of the bad writing out there. Here then are those five types:
1) The busy executive
Most likely to say: “I would love to have the time to write – in fact when I was younger I used to want to be a journalist – but now I’m too busy with proper work to focus on writing well.”
The busy executive type sees writing as subordinate to proper work. They tell themselves that it would be lovely to have the luxury of time to express themselves well in writing, but the simple fact is that they live in the real world. And the real world is about making money.
What these busy executives fail to recognise is that writing well isn’t just something that it’s nice to do, but is an essential part of business success. Perhaps they imagine we business writers are some kind of romantic Byron-esque characters too caught up in musing on a fey phrase to sully our minds with commerce. They’re wrong. Business writing is writing with the goal of doing business more effectively – business writing is about making more money.
2) The meetings specialist
Most likely to say: “I’m more of a people kind of person”
We’ve all met people like this. People who are fluent and articulate in person, but seem unable to translate that into their written communications. Often you wonder if it was really them who wrote the document.
Very often these people are quite capable writers, but they either freeze up when presented with a blank page and feel that they would rather just have another meeting, or they don’t have enough time to dedicate to writing well because they’re rushing off to their next meeting.
Good writing can never replace face-to-face communications, but it is an essential complement.
3) The corporate waffler
Most likely to say: “I prefer to see writing as a way of empowering my stakeholders in a synergistic progression towards the organisational achievement of strategised goals across territories.”
How did the business world start to speak and write like that? Who knows? Who cares – the more pressing point is that it needs to stop. Right here, right now, we need to get hold of these people and shake this virus out of them. We need to make it crystal clear that speaking in incomprehensible jargon and management speak is neither clever nor acceptable.
We need to see through it, to realise that very often people use it as a way of covering up the fact that they have absolutely no idea what they’re talking about, and we need to challenge them on it. Ask them exactly what a strategised goal is and how it differs from a normal goal.
More than anything else we need to save these people from themselves. After all, it can’t be any sort of fun having to speak and write like that day in, day out.
4) The zeitgeisty tweeter
Most likely to say: “Chill out dude. It’s like 2010 now.”
In some quarters concern over writing is seen as almost quaint. To some people the idea of planning a written communication, taking care over its production and then rigorously editing it reeks of dusty libraries and tweed jackets with patches at the elbows. To these people punctuation and spelling are about as relevant as the Corn Laws.
Don’t get me wrong – I’m all for 21st Century communication and I can blog, tweet and post with the best of them, but I see no reason why living in this super-fast, always-on world should in any way be incompatible with writing well. Indeed I believe it makes it all the more important. We have so little time to make our point that we need to marshal our words as well as we possibly can.
5) The deliberate obscurantist
Most likely to say: “My style just isn’t that simplistic”
This is the only type of non-writer who really gets on my nerves. The others I can understand, even empathise with to some extent, but the deliberate obscurantist – those people who consciously try to confuse readers, who purposefully hide meaning behind mangled language – I have very little time for.
Thankfully they are few and far between, but sadly they do exist. They know what they’re doing and they know that it’s wrong. It’s time we all recognised what they’re doing and stopped them getting away with it.
So those are the five types of non-writer. Which one are you? Post a comment or send me an e-mail to let me know. Have I missed any? Do you know of any particularly good examples of any of those types?
Over these last four posts I hope I have made it clear why business writing matters so much to me. I’ll now move on to explain why I believe it ought to matter to you.