In my last post I began my long-term series on business writing. I began by outlining my thoughts on why I’m writing this series. Here I move on to outline why I believe I’m qualified to offer this advice…
There are two reasons why I feel qualified to write this blog/book, and to give you advice on how you can improve your business, your career and your life through better writing.
Firstly, it’s because I’m a good writer. I have spent the last decade earning a living as a freelance journalist for the trade and business press. In that time I have written about almost every subject you can imagine for the A to Z of business and trade publications: Accountancy, B2B Marketing, Call Centre Focus, Director, Ethical Performance, First Voice, Growing Business, Hourglass, The Independent, ……ok, I struggle with “J”, but no doubt there is one, and anyway I’m sure you get the point.
I have also written three books. The first “How to Grow Your Business for Entrepreneurs” was published by Pearson in July 2009 and in its first six months sold more than 3,000 copies worldwide. It was soon followed by “365 Ways to Cut Costs” published by the Director of Social Change. Towards the end of 2010 Pearson will publish my latest book “Brilliant Online Marketing”.
So, writing is what I do. Even before I became a writer I relied heavily on writing to succeed at anything. My only “proper” job was at an agency that found new business for marketing agencies. I joined as a graduate trainee and within three and a half years I was the Client Services Director, recruiting, training and managing a team of 20, and responsible for a client base of £1.5 million.
I knew very little about marketing, and I don’t think I’m a particularly gifted salesman, but I was able to achieve this fairly rapid success because I could express myself both on paper and in person. Similarly, all the way through school and university, the ability to write well has covered up a whole host of other shortcomings.
I was lucky that my parents taught me the basics of the English language at a young age, and that I had teachers who encouraged me to write (I had a great A-level history teacher who didn’t worry too much about details like dates and names, so long as I told a good story with my essays!), but the point is that writing is very much a skill that can be learnt. Just as I can learn to play a better cover drive, so we can all become better writers.
Sure, I will never be Brian Lara, but to be entirely frank nor will I ever be Scott Fitzgerald. It doesn’t matter. I only need to last a few overs against a village team a dozen Sundays a year, not score multiple centuries against the world’s best bowlers week in, week out, and none of us need to describe the glittering parties and glacial cruelty of the Jazz Age with the exquisite beauty that Fitzgerald managed – we just need to be better able to organise and our thoughts in writing so that our colleagues, clients, suppliers and so on can better understand us.
That level of writing ability can be learnt. I have learnt it and I believe that in this book I can teach it to you. Partly because I know how to do it, and partly because I know how to teach it….