TIP 5: Be as specific and vivid with your language as you can
Avoid the bland, me-too management-speak that characterises so much business writing these days. Avoid cliches like the flu. Pick your words carefully so that they produce maximum impact, and so your message stands out, bold, bright and clear.
So, to summarise, my five tips are:
1) Use short sentences
2) Always use the simplest, clearest and most direct word available.
3) Cut out unnecessary words
4) Cut the jargon
5) Be as specific and vivid with your language as you can
By going back over your writing and editing it for each of these five improvements you will, without fail, produce better copy. I hope this series of tips have been useful – do let me know if you agree or disagree with any of all of them!