TIP 4: Cut the jargon
Many people think that using technical or jargon words or phrases makes them look intelligent. It doesn’t – it just makes it likely that people will stop reading what they’ve written.
Bear in mind that a word or phrase you, your colleagues and your clients use every day may be completely unfamiliar to your readers. Will they really know what person-centred counselling, user-generated content and interactive voice recognition is?
Much jargon is concealed as acronyms. Every time you introduce one you need to write it out in full, then have the acronym in brackets afterwards. Then you need only use the acronym. So, it’s Corporate Social Responsibility (CSR), Voice over Internet Protocol (VoIP) and Customer Relationship Management (CRM).