TIP 3: Cut out unnecessary words
Using too many words makes it difficult for your reader to grasp your core message. It also makes it more likely they’ll tune out and stop reading. Yet, most business writing is too wordy. In fact I would say that you could halve the word count on most passages of business writing without losing any of the meaning.
So, once you’ve gone through your copy shortening your sentences, and then simplfying your language, look through it again and ask yourself whether you could cut that section, that paragraph, that sentence, that phrase, that word. Be ruthless – if it’s not adding something then cut it.