Do they approach interviews confidently? Do they even look forward to them?
Too many people dread media interviews. They think they’re going to get caught out by a Paxman-style shark of a journalist, and end up saying something that will jeopardise their careers.Who wouldn’t be worried about something like that?!
Of course with proper training they’ll be clear about the messages they want to convey, they’ll know how to link those into answers they give journalists, they’ll know how to convey those messages clearly, succintly and directly, they’ll know how to deal with awkward questions. And most of all they’ll look forward to media interviews as an opportunity to demonstrate their knowledge of their specialist subject, to promote their business, and to have an in-depth discussion about their industry with someone who’s genuinely interested in what they have to say.
Who wouldn’t look forward to something like that?
So, if you have to search high and low for someone to speak to the media, if you have to persuade your spokespeople to make time for these interviews, if you get the feeling they dread the experience, why not do them – and yourself – a favour and book them in for half a day’s media training?