Tomorrow’s entrepreneurs


I was fortunate enough to be invited in to University College London yesterday as a guest lecturer on its Masters course in Technology Entrepreneurship – http://www.ucl.ac.uk/msi/prospective/postgraduate/technology-entrepreneurship/Programme_08-09.pdf

It’s a really well attended course and there were 45 students there to hear me talk about how PR can be the entrepreneur’s single most cost-effective marketing tool.

What’s more, many of them clearly took my message on board – by the time I returned to the office I had several e-mails waiting from students telling me all about the great products and companies they’re developing and wondering if I would be interested in writing about them.

Impressive and dynamic PR work from the entrepreneurs of tomorrow!

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