Every editor looks for something different in a pitch. However, successful pitches do tend to exhibit common traits. Having spoken to many editors about what they want to see, and having spent a decade mastering the art of pitching to editors, these are what I believe are the ten most important elements in a successful pitch.
1. Delivered to the right person
2. Suitable for the publication
3. Explains why readers will be interested
4. Describes exactly what it will cover
5. Poses enough questions/opens up enough areas for exploration
6. Is concise and focused
7. Is free of basic errors
8. Describes who can comment on the subject and why they are well qualified
9. Offers clear next steps
10. Has clear commercial benefit to the publication
Any PR who delivers pitches that tick all of those boxes will find that more and more of those ideas are accepted. Furthermore they will also find that editors start coming to them for ideas.
However, knowing that that is what you want to achieve and actually achieving it are two very different things. In my masterclass ‘Pitching to Editors’ I show delegates how to create a pitch that has all those qualities. During the afternoon session every delegate actually builds a pitch which they can send out the next day.
Following the training I work remotely with delegates to reinforce the learning – each week for four weeks they work with me to build a fresh pitch that they can send. Usually by the end of those four weeks delegates are getting articles placed in publications that they thought impossible before the course.
If you want to find out more about this course click here:http://www.alex-blyth.co.uk/training_details.php?id=3